1963, the year in which Luigi Raho's vision takes shape, creating the first RAHO reality in Puglia, exactly in Galatina (LE).
In the following years, the boutique was enriched with new products related to clothing, becoming a container for
research and lifestyle, introducing exclusive designer brands.
The company mission allowed to develop a luxury reality with products that made the difference in the Salento area, in
the heart of the city of Lecce where the first RAHOAVANTGARDE boutique was born in 2012.
The passion for refinement and quality has thus allowed the company to grow not only on the physical but also on the
virtual market, thanks to the e-commerce positioning that has
significantly increased engagement and turnover.
One of the latest projects of the Raho Group that opens the doors to a IO BOUTIQUE new space, entirely dedicated to
Luxury womenswear, located in the historic center of Lecce, a few steps from the Duomo.
The boutique is characterized by strong design and color elements that make the environment sophisticated and
recognizable to customers. It also presents a brand list full of international research designers.